We use dozens of fast-moving consumer goods every day. And what would happen if every good was presented in the most fun way? Sales would increase, and all customers would be happy. That was exactly the idea, introducing the Vitamin Well brand using interesting games...
We had two months to invite all customers to Le Petit Nicolas Center, where children could study and eat healthily. Sounds impossible? Not for us. We designed a teaser campaign “Is it right?” (in Bulgarian), playing with the words. Our ideas transformed...
One of the biggest challenges for our team is certainly the opening of Delta Planet Mall – the first major shopping mall in the country opened after a wave of shopping malls opened a decade ago. Although the task seemed very complex at first, after breaking it...
Christmas campaigns carry a great deal of charm and tenderness and it always gives us great pleasure to create them. Because the Galleria Christmas Bazaar campaign is purely image-driven and lacking mechanics, our only opportunity to “sparkle” like a Christmas tree is...
Honestly, Black Friday campaigns are our favorite because they stimulate our creativity to the max – there is no way to use sophisticated mechanics, but we are flooded with clichéd symbols and shouts of “buy”, “bid”, and...
