Sometimes the best ideas for campaigns come from the client himself. That’s exactly what happened with the super-good idea for the #TrendIdol cross-campaign, which turns Galleria followers into stars in just one day and successfully introduces new collections of...
One thing is certain about Easter campaigns – colorful eggs are everywhere. It’s inevitable. But if we add a few drops of creativity, we can break the expectations by coloring the holidays with an interactive cross-campaign, cute animated totems, and lots...
The great researcher Galerco appeared and overturned the standard concept for Back to School campaigns. With his fun challenges and adventurous spirit, Galerco captured dozens of children and adults and threw together a large-scale cross-campaign that allowed children...
“You don’t know him, but he thrills you”, or how did we impose the completely unknown Chinese car brand HAVAL on the Bulgarian market? We drove on “red” through the established status quo that the unknown was distrusting and we crossed...
The hugely successful Cross-Campaign Zone 666, jointly implemented with the History Channel, is one of the freshest and scariest campaigns we’ve created for the Galleria. Our documentary paranormal stories naturally attracted dozens of curious customers and made...
