One of the toughest, but most rewarding and creative tasks an advertiser can face is building a brand from the start – name, logo, brand concept, digital and marketing strategy, and another ton of challenges accompany such a massive endeavor, so the creation of Mika Cara was a real adventure for us.
Here’s how we chose a positioning strategy and how we handled the task.
Reading time = equal to falling in love with a pair of shoes.
