Rebranding and repositioning a brand is a serious and responsible task. Changing the identity and overall feeling that a brand brings is a complex and large-scale process, but when well executed, it undoubtedly carries tons of positives for the customer, his audience,...
Who said “corporate” necessarily means “boring”? The time of overly conservative companies with a strict image is long overdue and every brand must find a way to open up to the new requirements of their audience. This was our main task when...
One of the toughest, but most rewarding and creative tasks an advertiser can face is building a brand from the start – name, logo, brand concept, digital and marketing strategy, and another ton of challenges accompany such a massive endeavor, so the creation of...
In the world of advertising, everything is dynamic. Brands want instant results, but positioning a brand on the market for success takes years. That is why we should not underestimate Instagram teens as an audience. They are our future clients. For our longtime...
One of our favorite things as a creative agency is to help brands reinvent themselves and their identities. That’s why we enthusiastically embarked on the journey to cover new fashion highlights with LAZARINI. They wanted a fresh change to reach a younger...
