The great researcher Galerco appeared and overturned the standard concept for Back to School campaigns.
With his fun challenges and adventurous spirit, Galerco captured dozens of children and adults and threw together a large-scale cross-campaign that allowed children to get to know the stores, in which the entertainment, fashion, and accessories are hidden, and give their parents the opportunity to save money during the madness on the first school day.
Here is the story of Gallerco’s crazy games and the challenges facing our team HERE.
Reading time – not so much.
