The great researcher Galerco appeared and overturned the standard concept for Back to School campaigns. With his fun challenges and adventurous spirit, Galerco captured dozens of children and adults and threw together a large-scale cross-campaign that allowed children...
How do we add value to parents when they are involved in the stress of school preparation? Give a free backpack? No. We take away at least one care from the long list of tasks that await them. And you can read HERE our not-so-long case for this super creative...
