The purpose of tourism mall campaigns is to attract the maximum number of tourists who are not previously familiar with and engaged with the brand.
In Varna and Burgas – standard tourist cities, achieving this task is even more important. This is how the VIP Discount Card campaigns for Galleria Burgas and Varna Pass for Delta Planet Mall were born.
The approaches were different for the two cities – the similarity was the great landing pages with discounts and renters. In Burgas, we focused mainly on the digital dissemination of information and design, while in Varna we relied on increasing brand recognition through more offline advertising.
We talk about the complete implementation of the VIP Discount Card communication HERE.
Reading time – enough to have a quick summer mirage.
Galleria VIP Discount Card
Varna Pass
