Working with Haval has allowed us to participate in establishing an already developed brand in a new market like the Bulgarian one, and to track its evolution from an “exciting stranger” to a brand that expresses confidence. After numerous image campaigns...
“You don’t know him, but he thrills you”, or how did we impose the completely unknown Chinese car brand HAVAL on the Bulgarian market? We drove on “red” through the established status quo that the unknown was distrusting and we crossed...
