Honestly, Black Friday campaigns are our favorite because they stimulate our creativity to the max – there is no way to use sophisticated mechanics, but we are flooded with clichéd symbols and shouts of “buy”, “bid”, and...
“You don’t know him, but he thrills you”, or how did we impose the completely unknown Chinese car brand HAVAL on the Bulgarian market? We drove on “red” through the established status quo that the unknown was distrusting and we crossed...
