“Is advertising art?” is a question that is often asked, but the answer can never be straightforward. One thing is for sure – advertising is a powerful tool for influence, and we have vividly demonstrated this with a small experiment on “Art...
Rebranding and repositioning a brand is a serious and responsible task. Changing the identity and overall feeling that a brand brings is a complex and large-scale process, but when well executed, it undoubtedly carries tons of positives for the customer, his audience,...
Although GIFs are long gone, they invariably have a place in our hearts because they are fun, attractive and charming in a completely humble way. We have collected our favorite creations over the years for our various clients HERE and HERE Reading time – not...
Real-time marketing is not a spoon for every mouth, because it definitely requires a combination of skills and prerequisites, such as a sense to recognize the hot news that will become viral, immediate reaction and last but not least – a brave customer ready to...
