BRAND:
Mall Markovo Tepe is a modern shopping center located in the heart of Plovdiv. With its strategic location and a wide variety of shops, dining spots, and services, the mall has established itself as a favorite urban destination. It’s more than just a place to shop – it’s a meeting point of style, fashion, and a dynamic lifestyle.
OBJECTIVE:
Brand image website
TASK:
To refresh the mall’s website while maintaining and building upon the already established social media visual identity.
SOLUTION:
We brought in more color and visual dynamics, inspired by the shapes and colors in the Mall Markovo Tepe logo, to create a stylish and eye-catching design. The result is a user-friendly site where visitors can easily find the most important information and access stores, events, and the mall map effortlessly.
UX STRATEGY:
The core idea behind the website design was to ensure that every user can quickly and easily find the information they need and move intuitively along their user journey.
The website features a clear navigation structure with direct links to the main categories. Each category is well-organized and includes distinctive markers, prominent buttons, and unique visual elements that enable seamless site navigation.
A 3D map of all mall levels is available to users, along with visually distinct and systematized sections, making it easy and intuitive to access the necessary information.
The website is fully responsive, providing smooth navigation on any mobile device.
UI STRATEGY:
The visual identity of the website is defined by colors and shapes. These elements guide the layout and help visually distinguish the sections.
They lead users through their journey, making the next steps clearly identifiable. The colors, typography, and shapes were carefully selected to reflect the core visual identity and brand essence of the mall.
Custom-designed stylized icons add uniqueness and deliver information with style and clarity.
The website tells a vibrant story of fashion, confidence, and unforgettable urban shopping experiences – where you are always at the center.
