The time had come for another favorite campaign from the mall calendar – February 14th.
As the campaign approached, we wanted to do something different this year. We wanted to break away from the cliché that the day is only about celebrating romantic love, and not forget about those who prefer to celebrate Wine Day instead.
That’s when the idea struck us – “Why separate wine and love, when we can bring them together in one campaign?”
It was extremely important for us to create a campaign that was both fun and playful, so we introduced a roulette wheel into the concept.
And so, we organized a promotional game where participants had a chance to win various prizes. How? They simply had to spin the Wheel of Choice. As you might guess, the black section was for the wine lovers, and the red one – for those celebrating love.
What happened after spinning the wheel? Find out HERE.
Reading time – just enough to give the wheel a spin yourself.
