After three years of a successfully established visual style, the time came to elevate VIA Park’s look and show customers that the brand isn’t just here to stay—it’s growing and evolving.
The shopping center stood out with its graphic style featuring vector elements, which we originally developed. We didn’t want to move away from that identity, because customers already recognized it—and it was well-positioned and clearly differentiated VIA Park from other retail parks.
Our main goal was to refresh and build on it in a creative way. Immersed in a shopping state of mind, we found our inspiration for a new visual direction for VIA Park.
How we created the magic—you can read in our article HERE.
Reading time – just enough for a coffee break between shops at VIA Park.
