After our successful work on the branding of the Pana Green Park retail park, the client contacted us again. He wanted us to do the same for the second part of the project – a multifunctional residential building. The challenge was to create a brand identity that would complement the one of Pana Green Park but also have its own distinctive personality.
Stepping on the insight about the family and the dream of the home, we chose the name Pana Green Residence. We then created a logo that was again inspired by the Panagyur Golden Treasure. We continued with building a corporate website with an active panel for real-time viewing of each apartment on each of the floors. And finally, we ended up maintaining the brand’s online communication and a large-scale offline and online campaign.
Follow all the stages we went through HERE.
Time to read – enough to draw the symbol for Yin and Yang.
